What are you doing this summer?

My friends back home in Europe & the U.S. might think me mad for talking about summer in the middle of one of the coldest winters on record, but considering that I’ve spent most of December / January on the sunny & warmer side of the Equator (Australia & Brazil), I find this theme very relevant.

So the question lingers.. where are you spending your summer vacation this year?

My wife, an inspired & driven entrepreneur herself, recently commented on how she thought it strange that so many entrepreneurs she knew, who’s businesses are struggling, still take time off this summer instead of leveraging the “lull” to sharpen their strategy’s & planning skills.

On the other hand, I have seen my fair share of entrepreneurs who have taken the opportunity of a summer to bring me in & help them prepare for a full-out assault in the remaining quarter or trimester of this year. In fact, we have found some businesses who traditionally run on quarterly rhythms, this year closing out the year with a switch to an extended trimester, with the specific intention of making that final push to close out their fiscal year in a strong fashion.

Whether you’re in a position to take immediate action, fine-tuning your business model, as well as the strategy needed to successfully execute on it, or whether that opportunity is still in the far off-distance, I would strongly recommend that you engage a neutral party to come in and help you get a holistic vision of the work required to achieve your goals & objectives.

And if that work is still 5-6 months away, then I strongly encourage you to start the process of recruiting that trusted partner immediately so as to ensure that you secure the person best suited for the culture of your organization.

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